WHY GROW WITH REELS?
With the Instagram algorithm now favoring Reels, brands can't rely on only using static images to build and captivate audiences. Many content creators, influencers and brands have found that they earn more views and higher engagement rates when they post Reels.
BRAND AWARENESS
The primary benefit of Reels is brand awareness. Reels have outstanding visibility, which is now extended to Facebook, with Stories and Reels visible at the top of your Feed. On Instagram, Reels are easily accessible and swiping up will take you to the next Reel.
FURTHER YOUR REACH
Brands who post Reels improve their chances of being seen on the explore page. The explore page, where recommended content appears on Instagram, plays a key role in enabling the success of Reels.
Because the Instagram algorithm now favors Reels, a brand is more likely to land on the explore page when including a healthy dose of Reels in their content mix. Data from Meta shows that approximately 200 million users look at the explore page daily.